Customer Care is an important factor on the internet. The sales approach on
the internet is fairly different to conventional brick and mortar stores.
The sales person is virtually absent, its not possible to read the back of
the packaging and so forth. Be meticulous about the information you provide
about the product. Size, weight, capacity etc. Offer variations of the same
product they are looking at. The difference between a sale and a bruised ego
may be the lack of mentioning on the website that the product also comes in
If a customer sends you a sales inquiry alway remember to be prompt, polite
and offer them more than what they asked for. If their inquiry does not
match up to what they need they might take up an alternative but don't force
it down their throat.
Don't leave it at that after the product has been sold.Don't watch them walk
into the sunset. Most of your customers will be repeat customers having
already done business with you and they will feel more comfortable in
spending more money with you. So if they say 'yes' keep them updated with
promotional material. Follow them up to see if the product is up to scratch
and if not offer solutions, offer alternatives to make them happy. Human
touches go a long way with the benefit of loyal return customers.
.::The Human Touch
More so the lack of. Treat you customers the same way you would as if you
were face to face. Considering the Internet is a fairly new medium, people
are fairly weary of putting their credit card information over the web. The
slightest thing could put off a possible customer so be courteous, honest