Search Engines are something of an enigma these days. Search Engines will
often change their algorithm for indexing and catagorizing web pages so it
makes the process of having your page listed in the top ten results very
difficult. If you do however, it will be done with sheer luck. There are a
few things you can do to your web page to raise the rankings of your site.
.::Keep it Clear and Concise
Narrow down on the most likely search terms customers will use to find your
products or services. Keep the content on your web site contained around these main terms.
(More general content will rank lower if it is not related to the search
Insert comments in all of your 'ALT=""' tags for your images, Information
relating to your product or service.
Referring Links. I can not stress this point hard enough. The more links you
have from other websites to yours will increase the popularity of the page.
Submitting your site to FFA (free for all) lists will help your site rank higher in the
.::Use relevant Content
Some search engines will penalize a site that looks like they are trying to
spam their way up the rankings. This is done by putting excessive keywords
in the body and description tags. As long as your content is relevant to your
product or industry you should rank well.
.::Get listed on Yahoo!
Out of all search engines make sure you submit your site to Yahoo! Although
not a search engine Yahoo! is a human organized web directory and one of the
most popular globally. Yahoo! will guarantee a sizeable amount of quality
traffic to your site.
Keep your META tags short, relevant and concise. Too long a description and
too many keywords could be detrimental to your site's ranking.
.::More is Better
Submit your website to all of the common seach engines and directories no
matter how obscure. Don't forget to submit to foreign and regional search