The discounted Reseller rates make it attractive to start selling accounts and to calculate your margins. Resellers receive a 20% discount off the Basic plan and 30% off all other plans. These discounts apply to all recurring payments. Follow this link to overview the reseller rates.
You can view the discounted rates by plan and term here.
The optional Private Label Program requires an active hosting account and domain to function. An account must be created through the Reseller Services section to ensure the account is tagged with your Reseller ID and the discounted rates are applied.
A Private Label Program FAQ is available in Server101's Support section for further information on this option.